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ABOUT OUR LOGO

I was excited to create the logo for Belse, a new plant-based restaurant in Dallas, as the world needs more fine plant-based dining options for the sake of the planet and personal ethics around animal rights. I designed the Belse logo as a clear badge of identity and intent. As an environmentalist and idealist I chose to use symbols of harmony with the Earth in the Belse logo because plant diets have a much smaller carbon footprint. The hands holding up the Earth within a Lotus flower represents an exuberant nurturing of harmony with the planet and the cultivation of good karma. I chose the Belse colors, different shades of blue, to suggest the air and water that sustain life on Earth.

 

-Shepard

ABOUT SHEPARD FAIREY

Shepard Fairey was born in Charleston, South Carolina. He received his Bachelor of Fine Arts in Illustration at the Rhode Island School of Design in Providence, Rhode Island. In 1989 he created the "Andre the Giant has a Posse" sticker that transformed into the OBEY GIANT art campaign, with imagery that has changed the way people see art and the urban landscape. After more than 30 years, his work has evolved into an acclaimed body of art, including the 2008 "Hope" portrait of Barack Obama, found at the Smithsonian's National Portrait Gallery. In 2017, the artist collaborated with Amplifier to create the "We The People" series, which was recognizable during the Women's Marches and other rallies worldwide in defense of national and global social justice issues.

 

 Fairey's stickers, guerilla street art presence, and public murals are recognizable globally. His works are in the permanent collections of the Boston Institute of Contemporary Art, Museum of Modern Art (MoMA), the Museum of Fine Arts Boston, the San Francisco Museum of Modern Art, the Smithsonian's National Portrait Gallery, the Victoria and Albert Museum, and many others.

 

 Shepard Fairey has painted more than 105 largescale murals across five continents worldwide. 

 

 For more information, visit www.OBEYGIANT.com.